SSL Certificates: Should You Install, Yes Or No?
In late 2014, Google announced that websites with SSL support (encryption) would begin receiving a boost in their search results in certain instances. Despite their insistence that less than 1% of global searches would be effected, the announcement resulted in a mad rush for SSL certificates the world over. And while certain “guru” bloggers tried […]
SEO is dead. (Long live SEO… a case study.)
For the past 3 to 4 months, I’ve been running an experiment on the largest freelancing website in the world, oDesk, focused entirely on one thing: website loading speed. Specifically, I sought out clients who were in the market for website migrations, security improvements, SSL certificates, and on-site optimization services, and offered them the following […]