There are lesser discussed TSEO things too, like having very clear Services/pages, menu navigation, usability.
It’s not just about loading speed, it’s really about quickly explaining to users what you offer, why you are a good choice, and how to contact you or next steps needed to buy your product or service in an easy and professional way.
IMO that is the stuff missing from so many local business websites. They just have a homepage but no CTAs, no explanations, etc