What’s the Difference? Local Service Ads vs Google Ads
Key Differences
When you’re comparing Local Service Ads (LSAs) and Google Ads, focus on their unique features and consider the best fit for your business goals.
Pricing Models
As you now know, LSAs use a pay-per-lead model, meaning you only pay when a customer contacts you through the ad. This ensures that your spending directly correlates with potential business opportunities.
Conversely, Google Ads operates on a pay-per-click (PPC) model, where you pay each time someone clicks on your ad, regardless of whether it leads to a conversion. This can provide more traffic but requires careful budget management to ensure a good return on investment.
Ad Placement
Where are you showing up? LSAs are prominently displayed at the top of Google search results, making them highly visible to potential customers. This prime placement helps attract immediate attention from searchers.
Google Ads can also appear at the top of search results but have additional flexibility, showing ads on websites within Google’s display network and on YouTube videos. The broader placement can increase your brand’s exposure across multiple platforms.
Targeting Options
Primarily, your LSAs will focus on local targeting. So, they’re ideal for service providers like landscapers, home inspectors, or general contractors looking to attract customers in specific areas.
Google Ads, however, will offer extensive targeting options beyond location. You can advertise based on demographics, interests, online behaviors, and more, allowing for highly customized ad campaigns.
