Need more SEO clients? Do this:
1. Pick a niche
2. Target one city
3. Build a your prospect list (you can easily outsource this on Fiverr)
4. Identify leverage points
Local Pack
▪️Do they have an address?
▪️Does their phone number align with the location?
▪️Are they using a tracking number?
▪️Are they using “Areas served” if applicable?
▪️Do they visual content?
▪️Do they have as much visual content as their top competitors?
▪️Do they have a relevant description?
▪️Do they have good reviews?
▪️Do they have enough reviews relative to the competitors?
▪️Do they respond to every review?
▪️Do they respond to every FAQ?
▪️Do they have the right category?
▪️Do they have the right / enough subcategories?
▪️Are 80% of their citations correct?
▪️Do they have enough citations?
On-Page SEO
▪️Is the primary keyword and location in the title?
▪️Is the primary keyword and location in the meta description?
▪️Is the primary keyword and location in the H1?
▪️Is the content original?
▪️Is the page optimized well for NLP (via
@getrankability
)?
Conversions
▪️Is the phone above the fold?
▪️Are they using a call tracking number?
▪️Do they have dedicated pages for each service offering?
▪️Are the service pages optimized well for SEO?
▪️Are they using any appointment booking software?
Sitewide
▪️Do they have an SSL certificate?
▪️Is the website responsive and mobile friendly?
▪️Is the design modern and built for conversions?
▪️Is the website loading speed sufficient?
▪️Are they using WordPress?
▪️Do they have GA4 installed?
Content
▪️Do they have enough localized content to match or exceed the top competitors?
▪️Is the localized content original, relevant, and high-quality?
5. Use ChatGPT to help you build an outreach templates based on the leverage points
6. Test and refine the outreach
Bonus #1: Don’t just use email. Use DMs on LinkedIn, X, etc.
Bonus #2: Create public SEO audits.
